For those of you not familiar with IDEO…they are one of the most innovative design consultancies in the world. Businessweek ranked them in the top 25 most innovative companies and they also happened to do consulting work for the other 24 companies in the top 25. You can read more about them here and here.
When approached by Intercell to design a needle-free vaccine, they really took into account the full experience. Imagine being able to self-administer without the use of a needle (I’m sure that piques the interest of diabetics), or not having to convince kids this will ‘hurt just a little bit’.
Check out IDEO’s case study which briefly outlines their process and inspiration.
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